List of products by brand Ceretto

"All I know is a gift from the years spent waiting for buds and fruit, fearing for incoming clouds close to the harvest, listening for the wind announcing hail, watching the sun beat down on the stump, pruning and seeing pruning, holding a fistful of soil, closing the fist, opening it to see how the soil falls apart, or stays thickened."

Marcello Ceretto

When UNESCO proclaimed the Langhe-Roero wine landscapes a World Heritage Site in 2014, for us it was recognition of an insight that was more than half a century old. The Ceretto winery was born in the 1930s: Riccardo Ceretto, who owned no vineyards, made wine by buying other people's grapes. The turning point coincided with the entry into the company of his sons Bruno and Marcello, who brought with them an innovative thought for the time: the importance of the land. While this seems an obvious statement today, the Langhe of the time closely resembled the misery of peasant life-described so well by Beppe Fenoglio in his novel "La Malora"-and Riccardo was reluctant to invest in buying land. But Bruno and Marcello had in mind the vineyards of Burgundy, where excellent wine had been produced for more than a century thanks to a model that took into account the particularities of each vineyard-and in fact is still referred to by the French term cru. In the 1960s Bruno and Marcello began mapping out the land from which the best wines came, and buying vineyards. From the land they would never again leave: for Marcello, the 2020 vintage was the 60th harvest spent in the vineyard, among the rows he knows so well, picking grapes and discussing with the grape pickers about rain, dryness, vine ailments, staying in the country until it was time to return with the boxes of grapes to the winery.

To their children, Bruno and Marcello have handed over a masterfully preserved territory that has long since stopped dreaming of Burgundy and has itself become a model on which the eyes of the world are focused. This is how we prepare for the future: our family is a group with a shared vision, making collegial decisions, guided by respect for expertise: we give the tools to those who have a contribution to make-to the company, and to the territory-to affirm their vision. Each of the initiatives in which we engage has our genetic imprint and expresses the same values. Everything is culture: from the haute gastronomy of Piazza Duomo to the traditional Piedmontese cuisine of Piola to our art projects. Sol Lewitt and David Tremlett's Chapel, in a Barolo Brunate vineyard in La Morra, places art in an agricultural landscape, and as it elevates it celebrates it: there is an educational component, not imposition from above but contamination from below. The same goes for the path toward environmental sustainability taken in the vineyard and winery: we do not think of ourselves in competition with other winemakers, but we are proud to show that even those who cultivate many hectares can work in an environmentally friendly way. Our destiny is to break new ground.